This site uses cookies to improve your experience and to provide services and advertising.
By continuing to browse, you agree to the use of cookies described in our Cookies Policy.
You may change your settings at any time but this may impact on the functionality of the site.
To learn more see our Cookies Policy.
THIS YEAR’S APPRENTICE is rumbling into its final stages, and if you thought the contestants might be improving their business acumen on their journey, you’d be wrong.
The remaining six were split into two teams and tasked with creating their own gin – and one decided theirs would be inspired by colonialism. No, you read that right.
Boundless
Boundless
Team Titan, made up of Trishna, Frances, and Irish contestant Gráinne, called their gin Colony. Colony. Gráinne! 800 years and you still think that’s a great idea?
The team was told during consumer testing that the word had negative connotations, but they continued anyway, even printing an old map of the British Empire (that mistook Africa for India, derp) on the bottle.
During her pitch, Frances said the orange – orange – gin was inspired by the “exotic delicacies” and spices being discovered “at the height of the British Empire”.
But viewers had a different way of seeing it. Very different.
Advertisement
"Our gin is infused with botanicals, 'natural' orange food colouring and undertones of imperialist Caucasian superiority" #TheApprentice
Sunday 24 November, 2024
Sunday 24 November, 2024
Download our app
A team on The Apprentice got relentlessly slagged for making 'orange, racist gin' last night
THIS YEAR’S APPRENTICE is rumbling into its final stages, and if you thought the contestants might be improving their business acumen on their journey, you’d be wrong.
The remaining six were split into two teams and tasked with creating their own gin – and one decided theirs would be inspired by colonialism. No, you read that right.
Team Titan, made up of Trishna, Frances, and Irish contestant Gráinne, called their gin Colony. Colony. Gráinne! 800 years and you still think that’s a great idea?
The team was told during consumer testing that the word had negative connotations, but they continued anyway, even printing an old map of the British Empire (that mistook Africa for India, derp) on the bottle.
During her pitch, Frances said the orange – orange – gin was inspired by the “exotic delicacies” and spices being discovered “at the height of the British Empire”.
But viewers had a different way of seeing it. Very different.
Whoops!
We couldn't find this Tweet
Whoops!
We couldn't find this Tweet
It’s a mystery!
Whoops!
We couldn't find this Tweet
“Orange, racist gin”. LOL.
Unsurprisingly, Team Titan’s effort didn’t go down too well with Lord Sugar, and Trishna ended up getting the sack.
Gráinne stays to fight another day in the final five, along with Alana, Jessica, Courtney and Frances. God help them all.
DailyEdge is on Snapchat! Tap the button below to add!
Previously: One of the Irish contestants was kicked off The Apprentice but left with a great line>
To embed this post, copy the code below on your site
BBC Business fail of the day fake tan gin gin orange racist gin The Apprentice win/fail